CRO Impact Calculator
See how conversion lift turns into leads, deals, and ARR
Step 1
?
Traffic
Tip: Use traffic for the page group you will actually optimize.
Step 2
?
Conversion lift
Baseline is the starting point. Move the slider to model the improved conversion rate.
Baseline
?
%
Optimized
?
%
0%
20%
Lift: 0.0 pts
?
Lead lift: 0%
?
Step 3
?
Revenue assumptions
Tip: If unsure, use a lower close rate and a realistic average ARR.
Results
?
Estimated Additional ARR (Annual)
?
$0
Enter close rate and avg ARR to estimate ARR.
Baseline leads (mo) Baseline
?
0
Optimized leads (mo) Growth
?
0
Additional leads (mo) Growth
?
0
Additional deals (yr) Growth
?
0
Adjust the slider to see the impact.
Directional model for ROI conversations, not a performance guarantee.