Parallel — Sitemap

Two-phase site architecture for special education services platform

Root

Phase 1

CMS Template

Reusable Template

Phase 2

SEO / AEO

Utility

External Link

Phase 1 — Launch

Homepage/
- Servicesnav dropdown · shared tpl × 4
  Each page with detailed service descriptions, audience-specific messaging, SEO/AEO optimization, and conversion CTAs. Nav dropdown, not a standalone page.
  - Psychoeducational
    Assessments
    /services/psychoeducational-assessments
    Detailed service description, audience-specific messaging, SEO/AEO optimization, conversion CTAs.
  - Speech-Language
    Pathology
    /services/speech-language-pathology
    Detailed service description, audience-specific messaging, SEO/AEO optimization, conversion CTAs.
  - Behavioral &
    Mental Health
    /services/behavioral-mental-health-counseling
    Detailed service description, audience-specific messaging, SEO/AEO optimization, conversion CTAs.
  - Specially Designed
    Instruction
    /services/specially-designed-instruction
    Highest priority. Currently outdated naming and zero organic keywords. Needs complete rebuild with proper SEO/AEO targeting.
- For Districts
  /for-districts
  Dedicated buyer-focused landing page replacing /parallel-for-schools-districts. Demo booking CTA, district-specific value proposition.
- Resourcesnav dropdown · CMS
  CMS collections with list + detail templates. Content migrated with 301 redirect mapping.
  - Blog140+ posts
    /resources/blog + /{slug}
    CMS list + detail template. 140+ posts migrated with 301 redirect mapping. Contextual "what's next" modules.
  - Webinarsgated
    /resources/webinars + /{slug}
    CMS list + detail template. Gated content (email capture). Embedded from YouTube with proper thumbnails.
  - White Papers12 papers · gated
    /resources/white-papers + /{slug}
    CMS list + detail template. 12 papers migrated. Gated content with email capture.
  - Case StudiesCMS list + detail
    /case-studies + /{slug}
    District success stories with quantified outcomes. Key trust-builder for the buyer audience.
  - Press / NewsCMS
    /news
    Company announcements and press coverage.
  - FAQ
    /faq
    Frequently asked questions organized by audience (districts, providers, families).
- Companynav dropdown
  Top-level nav section grouping About, recruitment, careers, and contact pages.
  - About
    /about
    Company story, mission, clinical credibility (Dr. A. Jordan Wright / NYU), team overview.
  - Provider
    Recruitment
    /become-a-provider
    Provider-focused recruitment hub integrated with Greenhouse. Consolidates duplicate pages. Distinct from HQ careers.
  - Contact
    /contact
    General inquiry with smart routing to appropriate team based on audience type.
- Book a Demo
  /book-demo
  Conditional forms routing to correct path (district vs. provider). Calendly integration, hidden field cookie approach for HubSpot routing. No thank-you page dead ends.
- Loginexternal link
  Nav link to external provider portal / login system. Not a page built in Webflow.
- Campaign
  Pagesreusable template
  /campaigns/{slug}
  Modular template for state-specific, partnership, and paid campaign pages. Marketing team builds independently post-launch. Foundation for Phase 2.
- Utility &
  Legalshared tpl × 6+
  Privacy Policy, Terms of Use, Subscription Terms, Telehealth Consent, Accessibility, 404. Current /legal/ pages preserved.
  - Privacy Policy
  - Terms of Use
  - Subscription
    Terms
  - Telehealth
    Consent
  - Accessibility
  - 404

Phase 2 — Growth & Expansion

Phase 2 Pagesbuilt on Phase 1 templates
- State PagesCMS · 10–25 pages
  CMS-driven template. Each page targets state-specific keywords for both district buyers and provider recruitment. Critical for AEO and long-tail SEO.
  - California
    /states/california
    High-priority state. SELPA partnership opportunities.
  - Texas
    /states/texas
  - New York
    /states/new-york
  - + 7–22 more
- PartnershipsCMS template
  /partners/{slug}
  CMS-driven for organizations like SELPA in California. Backlinking and co-marketing opportunities.
- Content Hub
  & Tools
  Enhanced resource organization plus interactive lead magnets for the district buyer audience.
  - Resource
    Center
    /resources
    Category filtering, audience segmentation, contextual recommendations. LMS-style functionality. Upgrades Phase 1 resources.
  - Cost
    Calculator
    /tools/cost-calculator
    Potential Zapier-to-PDF workflow. Lead magnet for district buyers.
  - ROI
    Estimator
    /tools/roi-estimator
    Interactive tool for districts to estimate return on investment.
  - Guided
    Demo
    /tools/demo
    Interactive walkthrough of Parallel's services for district buyers.

Template Summary

Phase 1 — Launch

Static / Unique Page Templates6

Shared Templates (multi-page)2

CMS List Templates6

CMS Detail Templates4

Campaign Landing Template1

Phase 1 Total19

Phase 2 — Growth

State Landing Template (→ 25+)1

Partnership Landing Template1

Interactive Tool Templates1–2

Enhanced Content Hub1

Phase 2 Estimated4–5

100%

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