Page speed is crucial not only for enhancing user experience but also for improving search engine rankings, and one of the most significant factors affecting page speed is the size and format of your images. Slow-loading pages can lead to increased bounce rates, reduced engagement, and lower SEO scores. Luckily, Webflow users have a great advantage in optimizing their images, particularly by automatically converting them to WebP.

How to Reduce Image Size

Compressing Images

Compressing images reduces file size without significantly compromising quality. Tools like TinyPNG can be used for effective compression.

Converting Images

Converting images to more efficient formats can also help in reducing file sizes. Converting a PNG to a JPG will reduce file size, but using the WebP file type will generally result in an even smaller file size while still supporting transparency.

WebP: The Best Image File Type for Web

WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Compared to traditional formats like JPEG or PNG, WebP images are substantially smaller in size, which translates to faster loading times and improved website performance.

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