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Installing Google Analytics for Webflow

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Jamie Dowis
Head of Product
February 14, 2024
5 min read
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Website data is pivotal for any business or individual looking to optimize their online presence. It helps in understanding your audience, improving user experience, and making data-driven decisions. By integrating Google Analytics with your Webflow site, you can gain valuable insights into user behavior, traffic patterns, and much more.

How to Setup Google Analytics

1. Sign up for Google Analytics: If you don't already have an account, visit the Google Analytics website and sign up.

2. Create an Account: Under Admin, select Create, then select Account and give your Account a name.

3. Set Up a Property: Click next to add a property to the account. Under Data Collection, choose the Web platform option.

Google Analytics 'Choose a platform' options with Web button circled

4. Copy Your Measurement ID: Copy the string of letters and numbers under Measurement ID. It should start with ‘G-’.

Google Analytics stream details with Measurement ID circled

Webflow Analytics Dashboard Template

Access our Webflow Analytics Dashboard Template and connect it to your own Google Analytics data.

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Adding Google Analytics to Your Webflow Site

Installation Steps

1. Access Your Webflow Dashboard: Log into your Webflow account and select the site you want to track.

2. Navigate to Project Settings: Go to your site's settings by clicking on the 'Settings' tab.

3. Find the Integrations Section: In the settings menu, locate and click on the 'Apps & Integrations' tab.

4. Insert Your Google Analytics Tracking Code: Paste your Measurement ID into the Measurement ID field under Google Analytics.

Webflow Integrations page with Google Analytics section circled

5. Save Changes and Publish Your Site: Select Save Changes in the top right corner of the section, then publish your site. Google Analytics will start collecting data from your site as soon as it goes live.

Jamie Dowis
Head of Product
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