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Analytics Agency for B2B
Turn analytics into decisions.
Most teams have GA4 installed and still can't answer basic questions. We handle GA4 setup, GTM, dashboards, and attribution for B2B companies, so your data actually tells you what's working and what to do next.
The Problem
You have data everywhere and answers nowhere.
01
Data nobody trusts
The move to GA4 left events half-tracked and numbers that don't match the CRM. So nobody uses the data to decide anything.
02
No line to revenue
You can see sessions and bounce rate, but not which channels actually create pipeline. Marketing spend is a guess.
03
Dashboards nobody opens
There's a report, somewhere, that takes ten minutes to load and answers the wrong question. The team flies blind anyway.
what we do
Track what matters. Then report it clearly.
Analytics should answer business questions, not just collect pageviews. We set up clean tracking tied to your funnel, then build reporting your team will actually use.
Unified analytics
We pull data from your web analytics, ads platforms, SEO platforms, and CRM into a single report.
Data with a framework for action
We use the Analytics QIA framework to provide clear next steps based on your data, so you’re not left browsing endless GA4 reports.
Qualitative data, working for you
We put your qualitative data to work too, heatmaps, sales calls, and reviews, so you understand why buyers behave the way they do, not just what they did.
Deliverables
What you have at the end of this engagement
A clean GA4 and GTM setup tracking your real conversion events
Attribution that connects channels to pipeline, not just clicks
Dashboards built around the questions your team actually asks
Analytics you trust enough to make budget decisions on
Our Methodology
Growth Is a System, Not a Series of Projects
Compounding requires memory. Without trustworthy measurement you can repeat the same mistake for a year and call it a strategy, because nothing tells you otherwise. Analytics is the part of the system that makes wins repeatable and losses instructive rather than just expensive.
- 01
Get Found
Search Console and traffic acquisition reports show which keywords and channels actually deliver, filtered to the page in question. Visibility work stops being a guess once you can see which sources produce intent.
- 02
Convert
Landing page reports show which pages convert and which don’t. High traffic with low conversion is where optimization starts, and path exploration shows exactly where journeys drop off.
- 03
Compound
We use the Analytics QIA framework: the question you want to ask the data, the report that answers it, then the action you’ll take. Reviewed on a schedule, it decides what gets worked on next.
Don't take our word for it. See what our clients have to say
Meridian came to us with a site that looked three years behind their product. Six months post-launch:
up 490%
demo growth
“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”
Brandi Eppolito
CMO, Moxie
CCC's website redesign elevated their brand and increased conversions:
up 300%
form conversions
Questions?
We've got answers
At minimum: conversion events, CTA click tracking, nav click tracking, heatmaps, and session recordings. Every Webflow site we build gets that by default. Just as important, all of it is outlined in a spreadsheet as the single source of truth, so you know what everything means rather than inheriting a list of event names nobody can explain. B2B companies rarely have the traffic for statistically significant testing, which makes heatmaps and session recordings load-bearing rather than nice-to-have.
Usually the tracking, not the CRM. The move to GA4 left a lot of implementations with half-tracked events, and where a previous agency or marketer set it up and has since left, the current team has no idea what the events mean or whether they're accurate. The second cause is drift: companies forget to maintain tracking as the site grows and new forms and conversion points get added, so even when tracking technically shows data, it isn't complete data.
It brings together the varying sources of data relevant to your marketing: CRM data, Google Analytics, Search Console, an SEO tool like SEMrush or Ahrefs, and your ads platforms. More importantly, it guides you to the actions you need to take. We use the Analytics QIA framework: start with the question you want to ask the data, define the information needed to answer it, usually a specific report, then define the action you'll take based on what it says. That set gets reviewed regularly to inform what we work on next.
Broken or inherited tracking is the most common failure, followed closely by tracking that was never maintained. Beyond that, the pattern we see most is having heatmapping and session recording software installed and never reviewing or acting on it. Companies also tend to draw conclusions from conversion rate data that doesn't have the volume to support them. At B2B traffic levels qualitative signal is often the more honest read, and conversion work should be planned around that.
Map everything before launch, verify each tag after. Most agencies forget analytics exist, launch a migration or redesign, and break everything. Tag Manager triggers are often attached to classes that change or page views of URLs that no longer match, so they stop working silently if they aren't updated. We map the entire Tag Manager setup in a spreadsheet and verify each tag works as expected before the new site goes live. That verification is standard on every migration we run.
The starting state matters more than the end state. A site with no tracking is often cheaper to set up correctly than one carrying years of inherited, half-documented events that have to be audited before anything can be trusted. After that: how many data sources need to connect, how complex the dashboards are, and whether a redesign or migration is happening at the same time. Ongoing reporting is scoped separately from setup, since one is a project and the other is a rhythm.
Auditing what exists takes longer than building what's missing. On a site with inherited tracking, the first phase is working out what each event actually measures and whether it's accurate, and that's the part that can't be rushed. A clean setup on a new build moves fastest, since events get defined alongside the pages. Dashboards come after the data is trustworthy, never before. If tracking needs ongoing maintenance as the site grows, that runs continuously rather than as a phase.
Let's build something worth finding.
Every engagement starts with a conversation. We'll learn about your business, your buyers, and where your website is losing them.
