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Analytics
Turn analytics into decisions.
Most teams have GA4 installed and still can't answer basic questions. We handle GA4 setup, GTM, dashboards, and attribution for B2B companies, so your data actually tells you what's working and what to do next.
The Problem
You have data everywhere and answers nowhere.
01
Data nobody trusts
The move to GA4 left events half-tracked and numbers that don't match the CRM. So nobody uses the data to decide anything.
02
No line to revenue
You can see sessions and bounce rate, but not which channels actually create pipeline. Marketing spend is a guess.
03
Dashboards nobody opens
There's a report, somewhere, that takes ten minutes to load and answers the wrong question. The team flies blind anyway.
what we do
Track what matters. Then report it clearly.
Analytics should answer business questions, not just collect pageviews. We set up clean tracking tied to your funnel, then build reporting your team will actually use.
Unified analytics
We pull data from your web analytics, ads platforms, SEO platforms, and CRM into a single report.
Data with a framework for action
We use the Analytics QIA framework to provide clear next steps based on your data, so you’re not left browsing endless GA4 reports.
Qualitative data, working for you
We put your qualitative data to work too, heatmaps, sales calls, and reviews, so you understand why buyers behave the way they do, not just what they did.
Deliverables
What you have at the end of this engagement
A clean GA4 and GTM setup tracking your real conversion events
Attribution that connects channels to pipeline, not just clicks
Dashboards built around the questions your team actually asks
Analytics you trust enough to make budget decisions on
Don't take our word for it. See what our clients have to say
Meridian came to us with a site that looked three years behind their product. Five months post-launch:
up 490%
demo requests
“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”
Brandi Eppolito
Head of Marketing, Moxie
CCC's website redesign elevated their brand and increased conversions:
up 300%
form conversions
Let's build something worth finding.
Every engagement starts with a conversation. We'll learn about your business, your buyers, and where your website is losing them.
