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Platform Migration Agency for B2B
Move to Webflow without losing rankings
A migration is where SEO equity goes to die if it's done carelessly. We move B2B sites from any platform to Webflow with full redirect mapping, SEO verification, and QA, so you keep the traffic you spent years earning.
The Problem
A careless migration can erase years of organic equity.
01
Rankings fall off a cliff
The redesign launches, redirects get missed, and three months of traffic vanishes. By the time anyone notices, the rankings are gone.
02
Broken links everywhere
Old URLs 404, internal links point nowhere, and the analytics break. The new site looks great and quietly leaks trust with Google.
03
Stuck on the old platform
WordPress plugins keep breaking and every change waits on a developer. You want out, but the migration feels too risky to start.
what we do
Map every URL. Verify every redirect. Then launch.
We treat a migration as an SEO project with a design attached. Before anything goes live, we map the old site to the new one URL by URL and verify the redirects, so launch day is uneventful by design.
Redirect mapping, done right
We map every existing URL to its new home and set 301s for the lot, so search engines and bookmarks follow you over cleanly.
SEO verified before launch
We carry over titles, metadata, and structure, then check rankings and indexing against a baseline so we catch any drop before it costs you.
Custom training for your exact site
We record a full library of Loom tutorials specific to your site, not generic platform walkthroughs. When someone on your team needs to update the homepage hero or add a new case study, they watch a two-minute video made for exactly that page. No tickets, no waiting, no guessing.
Deliverables
What you have at the end of this engagement
A complete URL map with 301 redirects for every old page
Titles, metadata, and structure carried over and verified
A rankings and indexing baseline to confirm no traffic loss
Webflow training and custom Loom tutorials for your exact site
Our Methodology
Growth Is a System, Not a Series of Projects
A migration is the one project where the downside is bigger than the upside. Everything the system has earned, rankings, redirects, tracking continuity, lives or dies on the inventory work nobody sees. We do that work first, then build.
- 01
Get Found
Losing organic traffic is the risk that actually costs money. Every URL gets inventoried, every high-intent page identified, and every change 301’d, so visibility you spent years earning survives the move.
- 02
Convert
A migration is the cheapest time to fix pages that were underperforming anyway. High-intent pages get recreated, redesigned, or deliberately redirected rather than carried over out of habit.
- 03
Compound
Tracking is the other quiet casualty. We map the entire Tag Manager setup in a spreadsheet and verify each tag before launch, so measurement survives and the loop keeps running.
Don't take our word for it. See what our clients have to say
Meridian came to us with a site that looked three years behind their product. Six months post-launch:
up 490%
demo growth
“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”
Brandi Eppolito
CMO, Moxie
CCC's website redesign elevated their brand and increased conversions:
up 300%
form conversions
Questions?
We've got answers
Not if the redirect mapping is done properly, and that's where careless migrations fail. Losing SEO and organic traffic is the risk that actually costs money, and it's almost always preventable. Protection starts with proper 301 redirect mapping and genuinely understanding the site structure. We identify the pages with high intent and high traffic, and those either get recreated, redesigned, or carefully redirected. Nothing valuable gets left to chance.
The process starts with a full inventory: every URL, every piece of content, every ranking worth protecting, and the entire analytics setup. Then we build in Webflow, map content into CMS collections, build the redirect plan, and verify every tag before a monitored launch. We benchmark rankings before launch and monitor Search Console after, so if anything dips we know exactly which pages to check. Ongoing SEO work picks up from that baseline rather than starting blind.
URL count is the first driver, followed by how much of the content library moves and how complex the redirect map gets. The source platform matters, since a WordPress export behaves differently from Optimizely or Adobe Experience Manager. The biggest variable is whether this is a straight move or a move plus redesign, because a redesign means new page designs and new content on top of the migration work. Analytics remapping is scoped separately, since Tag Manager rebuilds vary enormously by how much tracking already exists.
It comes down to what issues you have with your current CMS. If you like it, your team feels comfortable in it, and your workflows are built, we wouldn't push a migration. Redesign on the platform you know. But if your team doesn't feel comfortable making updates, and there's a backlog sitting with your technical or product team because marketing can't do it themselves, those are great reasons to look at a platform built for marketing teams. With Webflow you also get the growth add-ons and built-in localization for multiple languages.
WordPress, by a wide margin. At the enterprise level, we've seen a lot of movement off Optimizely and Adobe Experience Manager lately. Framer comes up constantly too, though not as a platform we migrate from. It's a consistent competitor when companies are evaluating a move to Webflow. Framer skews startup; Webflow is where enterprise businesses land. The migration process is largely the same regardless of source, since the inventory and redirect work doesn't change.
Preserve URL structure wherever possible, and 301 everything that changes. Metadata, schema, and internal linking come over with the content, since those are half of why the pages rank. For the migration itself, large libraries move into Webflow CMS collections programmatically rather than by hand, then the top-traffic pages get manual QA. We benchmark rankings before launch and monitor Search Console after, so any dip points at a specific set of pages rather than a mystery.
The inventory phase sets the timeline, not the build. Cataloguing every URL, every ranking worth protecting, and the full analytics setup takes as long as the site is complicated, and shortcutting it is how migrations go wrong. A straight platform move is the fastest path; a move combined with a redesign runs on the redesign's schedule. Verification adds fixed time at the end, since every redirect and every tracking tag gets checked before launch, not after.
Let's build something worth finding.
Every engagement starts with a conversation. We'll learn about your business, your buyers, and where your website is losing them.
