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SEO & AEO Agency for B2B
Rank in Google. Get cited by AI.
Search has split into classic results and AI answers, and both now reward content backed by real experts. We build a content engine on insights from your subject matter experts, so you rank in Google, get cited by AI, and turn it into demos.
The Problem
Buyers are asking AI, and you're not in the answer.
01
Invisible in AI search
Buyers ask ChatGPT and Perplexity for the best option in your category, and it names your competitors. AI quotes verifiable experts, and it can't find yours.
02
Traffic that never converts
Your content chases high keyword volume, so you rank for terms no buyer searches. Sessions climb and pipeline stays flat.
03
Optimizations nobody measures
Changes ship and nobody checks if they worked. When rankings slip it goes unnoticed for months, and none of it ties back to revenue.
what we do
Built on your experts' insights. Measured to pipeline.
Ranking in Google, getting cited by AI, and converting the visit come from one foundation: content your experts inform, aimed at buying intent, and treated like an experiment.
Built on first-party expertise
Google and AI engines reward content from real, named experts. We run the strategy and pull insights from your team, so every page carries a point of view competitors can't copy.
Buyer intent over volume
We'd rather rank #1 for a term 200 of the right buyers search than 20,000 of the wrong ones. We target the queries that fill pipeline, then stack organic and AI placements onto the ones you already pay for.
Every change is an experiment
We come from CRO, so nothing is set-and-forget. We form a hypothesis, ship it, and measure ranking and conversion impact, then report on pipeline and AI citations, not impressions.
Deliverables
What you get from this engagement
An expert-led content strategy your team's insights actually inform
Pages targeted to buying intent, not keyword volume
Content structured to get cited in ChatGPT, Perplexity, and AI Overviews
Reporting tied to pipeline and AI visibility, not vanity metrics
Our Methodology
Growth Is a System, Not a Series of Projects
Search is splitting in two, and the half that’s growing doesn’t send clicks. Getting found now means ranking for commercial terms and being the source an answer engine quotes when a buyer asks who’s best. We build for both, from the same foundation.
- 01
Get Found
We start with the commercial keywords buyers use when they’re ready to buy, then build the sitemap and content that own them. Top-of-funnel content earns the topical authority that gets you recommended downstream.
- 02
Convert
Rankings that don’t convert are vanity. Every piece targets keywords indicating the user is in your ICP and links back to the related landing page, so traffic arrives somewhere built to close.
- 03
Compound
Authority accumulates in a way individual rankings don’t. The deeper the topical coverage, the more often Google and LLMs treat you as an authority and name you among the top options.
Don't take our word for it. See what our clients have to say
Meridian came to us with a site that looked three years behind their product. Six months post-launch:
up 490%
demo growth
“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”
Brandi Eppolito
CMO, Moxie
CCC's website redesign elevated their brand and increased conversions:
up 300%
form conversions
Questions?
We've got answers
Answer engine optimization is the practice of getting your brand cited and recommended inside AI-generated answers, in tools like ChatGPT, Perplexity, and Google's AI Overviews, rather than only ranking in a list of blue links. The unit of success is a mention, not a click. For B2B SaaS the highest-value target is commercial-intent questions, the "what's the best software for X" class of prompt, because that's where a recommendation directly influences a buying decision.
SEO optimizes for position in a ranked list; AEO optimizes for inclusion in a synthesized answer. The practical difference is what each rewards. SEO rewards a page that satisfies a query well enough to outrank competitors. AEO rewards being a clear, quotable, attributable source on a topic the engine is assembling an answer about, which puts more weight on structure, specificity, and topical authority across a body of content than on any single page. In practice the two overlap heavily.
No, and treating it as a replacement is the common mistake right now. Classic search still drives commercial-intent traffic, and the technical foundation both rely on is the same: clean structure, fast pages, correct canonicals, working schema, which is why it's cheapest to handle during the build. What has changed is the role of top-of-funnel content. Most top-of-funnel searches no longer earn a click, so that content's job shifts from acquisition to authority.
Yes, but not for the reason it used to be. You used to get a user onto the site through a blog post, move them to a gated resource, then an email sequence, and retarget the ones who didn't convert. Most top-of-funnel searches no longer earn a click, so that path is closing. Now that content builds topical authority and internally links to your commercial-intent pages, so when buyers search "best software for X," Google and LLMs treat you as an authority and recommend you among the top options.
The first step is determining what you want the site to rank for, specifically the high-intent, commercial keywords. What are users looking to buy actually searching for? Usually something like "[category] software" or "[category] vendors." From there we build the sitemap so it has pages targeting each commercial keyword, then a content strategy focused on high-intent searches that relate to those terms, like "best software for [category]" or "alternatives to [current platform]." All content links back to the related landing page, which is where conversion work takes over.
Three things move it most: how much technical debt sits in the current build, how competitive your target commercial terms are, and whether content production is included or you're writing in-house. Technical debt is the one people underestimate. Uncompressed images, missing canonicals, and broken structure have to be fixed before content work returns anything, and on some builds that's a project of its own. If the site is moving platforms anyway, folding the fixes into that work is usually cheaper.
Technical fixes show up fastest, sometimes within weeks, because you're removing things actively suppressing pages that already exist. New commercial-intent pages take considerably longer, since they compete against established results. Topical authority is the slowest and most durable of the three, since it accumulates across a body of content rather than a page. AEO visibility moves on its own clock and is measured in mentions rather than positions, which is why we baseline it separately.
Let's build something worth finding.
Every engagement starts with a conversation. We'll learn about your business, your buyers, and where your website is losing them.
