B2B SaaS
Healthcare

How a New Website Drove 40% More Qualified Leads for Cohere Health

Services
UI/UX Design
Motion Design
Web Development
Website Optimization
Live Website
Illustration showing medical professionals around a heart icon, a digital screen displaying approved lumbar decompression authorization details, a review assist note on knee pain treatment, and a laptop with rising graph indicating real-time approval rates.

About the Client

Cohere Health is on a mission to make healthcare move faster — literally. Their AI-powered platform helps payers and providers cut through the red tape of prior authorizations, speeding up care and cutting down on headaches for everyone involved.
‍
When Cohere came to us, their website just wasn’t keeping pace with their growth. The message was strong, but the experience didn’t reflect the innovation behind their platform. They needed a redesign that felt smarter, clearer, and faster — just like their technology.

“Curio's response time is unmatched! I have never seen a web development company turnaround website edits so fast. This was important to us as we were on a bit of a time crunch. Their communication was reliable and fast.”
Smiling woman with light brown hair wearing a beige and orange jacket outdoors.
Sydney Lawson
Product Marketing Manager
Fringe logo
Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.
Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.Website homepage for Fringe featuring a banner with text about an employee experience tool and an image of three diverse smiling coworkers interacting at a desk with a laptop.

Challenges & Our Solutions

Challenge 1
Low conversion rates from key pages
Our Solution
We rebuilt it using proven CRO best practices—clear messaging, intentional CTAs, and streamlined user flows that guide visitors effortlessly toward conversion.
Challenge 2
The user experience felt complicated
Our Solution
We reorganized the structure, simplified page layouts, and made every interaction feel effortless.
Challenge 3
The design didn’t reflect the brand’s innovation
Our Solution
We introduced a clean, confident design system that matched their forward-thinking tech and built trust from the first scroll.
Challenge 4
The site was slow and difficult to maintain
Our Solution
We rebuilt everything on a fast, flexible Webflow framework—optimized for speed, scalability, and easy content management.
90+
Custom graphics created to showcase the product in a clear, engaging way.
11
Brand-new pages designed around the platform’s capabilities and use cases.
Laptop on a pedestal displaying Fringe website with lifestyle benefits and logos for Hulu, UrbanSitter, and Hotels.com on a purple background.
Smiling man and woman sitting in a movie theater with popcorn, surrounded by logos of AMC Theatres, Rover, Active&Fit Direct, and Uber Eats.Smartphone and tablet displaying Fringe client business impact stats and a three-step guide to building a program, communicating to your team, and boosting engagement.
Webpage section showing statistics on engagement, utilization, loyalty, and cost savings, customer stories with images, FAQ accordion, and a highlighted area promoting a tool built for busy HR teams with a photo of two smiling colleagues using a laptop.

Scope of Work

Research
Industry Research
We explored the healthcare and healthtech landscape to understand audience needs, market tone, and visual language.
CRO Analysis
We identified conversion barriers and opportunities using analytics, UX audits, and best-in-class CRO practices.
Design
Stylescape
Created one detailed stylescape capturing the full visual direction, complete with UI and UX elements for alignment.
Wireframing
Designed wireframes for key pages to establish clear content flow and user journeys.
Visual Concept
Developed a polished homepage concept that set the tone for the full redesign.
Custom Graphics
Produced bespoke platform illustrations and infographics to explain complex ideas visually.
Delivery
Full Website Redesign
Delivered 50+ pages of fresh, conversion-focused design.
Design System
Built a reusable system of components and graphics for long-term scalability.
Development
Implemented the new site in Webflow with fast-loading performance, animations, and smooth responsiveness.
QA Testing
Rigorously tested across browsers and devices for flawless functionality.
Post-Launch Support
Continued collaboration to add new pages, graphics, and ongoing optimizations.
Leaderboard showing top participants with photos of people exercising and a coaching tip message on screen.
Interface showing Hydration Heroes challenge details with dates Apr 30 to Jun 29, reward of 750 points, product rewards, and a shout out praising Jack for dedication and hard work.Integration interfaces showing connections between HRIS and payroll platforms including BambooHR, Workday, Gusto, UKG, JazzHR, and Rippling, with descriptions of features like syncing employee status and triggers for events.
Laptop displaying Fringe website homepage with text about engaging people and energizing culture, images of people meditating, working, and drinking smoothies, and features like zero admin hassle and analytics.

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Alex Olivero, Director of Client Experience, Curio Digital
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