B2B SaaS

Medspa

How We Boosted Moxie’s Conversions With a Smarter Website

Services

UI/UX Design

Web Development

Website Optimization

Custom Graphics

About the Client

Moxie is the all-in-one growth platform for medspa owners — combining software, marketing, compliance, and coaching to help practices launch, scale, and succeed with confidence. Their mission? To make medspa ownership easier, smarter, and a whole lot more fun.
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We partnered with Moxie to completely redesign and develop their website — turning it into a fast, conversion-focused platform that grows alongside their business. Our collaboration didn’t stop at launch; we continue to support ongoing CRO, design updates, and new feature development to keep performance climbing and conversions strong.

“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”

Brandi Eppolito

Head of Marketing

Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.

Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.

Website homepage for Fringe featuring a banner with text about an employee experience tool and an image of three diverse smiling coworkers interacting at a desk with a laptop.

Challenges & Our Solutions

Challenge 1

Limited traffic for A/B testing

Our Solution

Focused on proven CRO best practices and behavioral insights to boost conversions without large data sets.

Challenge 2

Niche audience

Our Solution

Refined messaging to speak directly to medspa owners in a clear, relatable way.

Challenge 3

Slow page speed

Our Solution

Rebuilt in Webflow with optimized assets and lightweight animations for fast, reliable performance.

Challenge 4

Low organic visibility

Our Solution

Improved site structure, SEO fundamentals, and content strategy to grow organic reach.

127%

Increase in customer acquisition after 3 months

314%

Increase in booked demos after 3 months

8x

increase in conversion rate from paid search

Laptop on a pedestal displaying Fringe website with lifestyle benefits and logos for Hulu, UrbanSitter, and Hotels.com on a purple background.

Smiling man and woman sitting in a movie theater with popcorn, surrounded by logos of AMC Theatres, Rover, Active&Fit Direct, and Uber Eats.

Smartphone and tablet displaying Fringe client business impact stats and a three-step guide to building a program, communicating to your team, and boosting engagement.

Webpage section showing statistics on engagement, utilization, loyalty, and cost savings, customer stories with images, FAQ accordion, and a highlighted area promoting a tool built for busy HR teams with a photo of two smiling colleagues using a laptop.

Smiling man and woman sitting in a movie theater with popcorn, surrounded by logos of AMC Theatres, Rover, Active&Fit Direct, and Uber Eats.

Smartphone and tablet displaying Fringe client business impact stats and a three-step guide to building a program, communicating to your team, and boosting engagement.

Webpage section showing statistics on engagement, utilization, loyalty, and cost savings, customer stories with images, FAQ accordion, and a highlighted area promoting a tool built for busy HR teams with a photo of two smiling colleagues using a laptop.

Webpage section showing statistics on engagement, utilization, loyalty, and cost savings, customer stories with images, FAQ accordion, and a highlighted area promoting a tool built for busy HR teams with a photo of two smiling colleagues using a laptop.

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