Fringe
B2BThe only platform you'll need for lifestyle benefits, employee wellbeing, rewards and recognition, and so much more.
- 90+
Custom product graphics created to show the platform clearly
- 11
New pages built around capabilities and use cases
B2B · SaaS
How We Boosted Moxie’s Conversions With a Smarter Website
Services
- UI/UX Design
- Web Development
- Website Optimization
127%
Increase in customer acquisition after 3 months
314%
Increase in booked demos after 3 months
2x
increase in conversion rate from paid search
About The Client
Moxie is the all-in-one growth platform for medspa owners — combining software, marketing, compliance, and coaching to help practices launch, scale, and succeed with confidence. Their mission? To make medspa ownership easier, smarter, and a whole lot more fun.
We partnered with Moxie to completely redesign and develop their website — turning it into a fast, conversion-focused platform that grows alongside their business. Our collaboration didn’t stop at launch; we continue to support ongoing CRO, design updates, and new feature development to keep performance climbing and conversions strong.
“Every deliverable from the designs that they make to the development, it's flawless and done swiftly.”
Challenges & Our Solutions
- Challenge 1
Limited traffic for A/B testing
SolutionsFocused on proven CRO best practices and behavioral insights to boost conversions without large data sets.
- Challenge 2
Niche audience
SolutionsRefined messaging to speak directly to medspa owners in a clear, relatable way.
- Challenge 3
Slow page speed
SolutionsRebuilt in Webflow with optimized assets and lightweight animations for fast, reliable performance.
- Challenge 4
Low organic visibility
SolutionsImproved site structure, SEO fundamentals, and content strategy to grow organic reach.
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