B2B SaaS

Fintech

AI & Data Automation

How Strategic CRO Fueled Meridian’s $7M Seed Raise and 6x Demo Growth

Services

UI/UX Design

Web Development

Website Optimization

Pitch Decks Design

Business meeting with four professionals at a conference table showing 6x demo growth and two colleagues shaking hands in a celebratory $7M seed raise.

About the Client

Meridian is an AI-powered CRM built for investors who move fast. The platform helps private equity and venture capital teams automate deal sourcing, streamline workflows, and make smarter decisions with cleaner, enriched data.
‍
Since partnering with Meridian on a Growth retainer, we’ve helped mature the brand with a richer website experience, improved site performance, and ongoing optimization across key pages. From CRO and SEO best practices to pitch decks and paid media LPs, our work has supported significant demo growth and played a key role in their $7M seed raise.

Laptop displaying Meridian's website featuring Scout AI agent for private equity with sections on Market Mapping, Data Enrichment, and Time-Saving Insights.

Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.

Comparison of Fringe website before and after redesign, showing improved user interface with a darker theme and a focus on human-centered employee experience.

Website homepage for Fringe featuring a banner with text about an employee experience tool and an image of three diverse smiling coworkers interacting at a desk with a laptop.

Challenges & Our Solutions

Challenge 1

Website didn’t reflect Meridian’s maturity or market ambition

Our Solution

Expanded the site with new product, solution, and company pages that positioned Meridian as a category leader.

Challenge 2

Site traffic wasn’t converting into demos

Our Solution

Streamlined the user journey and surfaced CTAs more strategically to capture intent and drive demo requests.

Challenge 3

Slow load times and weak SEO hurt UX and engagement

Our Solution

Optimized performance and applied SEO best practices to improve speed, rankings, and discoverability.

Challenge 4

Pitch decks were dense, hard to follow, and lacked visual impact

Our Solution

Restructured the messaging and redesigned the slides to reflect Meridian’s elevated brand and product clarity.

318%

Increase in demo requests in 3 months

490%

Increase in demo requests in 5 months

$7M

Raised in a Series Seed funding round

Laptop on a pedestal displaying Fringe website with lifestyle benefits and logos for Hulu, UrbanSitter, and Hotels.com on a purple background.

Smiling man and woman sitting in a movie theater with popcorn, surrounded by logos of AMC Theatres, Rover, Active&Fit Direct, and Uber Eats.

Smartphone and tablet displaying Fringe client business impact stats and a three-step guide to building a program, communicating to your team, and boosting engagement.

Laptop on a pedestal displaying Fringe website with lifestyle benefits and logos for Hulu, UrbanSitter, and Hotels.com on a purple background.

Smiling man and woman sitting in a movie theater with popcorn, surrounded by logos of AMC Theatres, Rover, Active&Fit Direct, and Uber Eats.

Smartphone and tablet displaying Fringe client business impact stats and a three-step guide to building a program, communicating to your team, and boosting engagement.

Laptop on a pedestal displaying Fringe website with lifestyle benefits and logos for Hulu, UrbanSitter, and Hotels.com on a purple background.

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